CONTENT STRATEGY
Editorial direction, formats, trends and rollouts built for the platform and the audience.
Paris-based Social Media Manager working across fashion and lifestyle.
I like the full picture: a strong idea, the right talent, thoughtful execution and the conversation that follows. I connect editorial direction, content production and talent casting with the day-to-day work of writing, publishing and engaging with a community.
From the first idea to what happens after a post goes live.
Editorial direction, formats, trends and rollouts built for the platform and the audience.
Creative briefs, shoot coordination, event coverage and interviews.
Overseeing content planning and publishing, keeping the editorial calendar, brand voice and rollout consistent across every post.
Finding the right creators, personalities and artists for each project, with an eye for emerging talent. Shaping collaborations and briefing talent with room for their point of view.
Writing social captions and web content tailored to each brand or agency’s tone of voice.
Engaging with the community and bringing the brand into relevant online conversations and trends.
Weekly, monthly and quarterly reporting that informs the next creative decision.
At YARD, I work on the @uggineurope account, connecting content strategy, talent casting and daily account management.
A recurring series for @uggineurope, bringing together streetstyle, interviews and creator collaborations across Fashion Weeks.
Format, editorial angle, roll out, interview prep, roadmap, talent casting and briefing.
Interviews, live stories, show coverage, social-first content creation and coordination with the production team.
Copywriting, collaboration posts and performance review.



A production and PR agency helping Korean brands enter the European market.
As a Social Media Manager, I managed the agency’s Instagram account, creating content to showcase its clients’ products. I also worked with talents, supported shoots and helped coordinate multi-brand pop-ups in Paris.















SELECTED PLACEMENTS
Editorial placement
Music video placement
Runway jewellery for @elijx’s collection
I built my own jewellery brand, starting in Seoul and shaping its products, visual world and digital presence. That meant defining the positioning, designing jewellery, directing content and running social and paid campaigns.
My earlier work in large organisations built the editorial and analytical foundation I bring to social today.
Copywriting, SEO and content production for the online magazine, with editorial planning and coordination of external writers and the SEO agency.
Copywriting, SEO, content strategy, web and video production, publishing and performance tracking.
Talent casting and briefing across creators, personalities, artists and digital creatives.